When you see Pikachu wearing a captains hat, you recognize it not just as a Pikachu, but as a specific character, and thats not something Pokemon has ever had before
The squat shape of the impostor, the similar visor, the airlock they're being pushed out of
9 And They Shall Know No Fear Most creature-based decks have one glaring weak point, their battlefield
Death Sickle Equip Artifact - Equipment Sage's Nouliths Job select (When this Equipment enters, create a 1/1 colorless Hero creature token, then attach this to it.) Equipped creature gets +1/+0, has "Whenever this creature attacks, untap target attacking creature," and is a Cleric in addition to its other types
Therefore, keywords can help to reduce the perceived complexity
It seems pretty great in Norman Osborn Goblin, the current flavor-of-the-month Commander deck, for example